Barbara Roering, Senior Director, Digital Practices

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Barbara Roering has recently joined Agency H5 as the Senior Director of Digital Practices at Agency H5. Her passion in engagement marketing goes back nearly 20 years to her career start in experiential marketing where she planned private rock concerts for the likes of the Goo Goo Dolls and 3 Doors Down for corporate clients and traveled around the country hosting backstage meet and greets for music acts sponsored by Miller Brewing Company. Seeing that after an amazing experience with a brand, a fan had no place to continue the conversation – and as social media extended beyond college campuses - Barbara traded her backstage passes for a role on the Interactive Team working on the Monopoly Game at McDonald’s, international promotions with Symantec and Kraft Foods and many more. That was twelve years ago, and she hasn’t looked back.

Barbara’s digital career has traversed digital consumer promotions for McDonald’s, Symantec, Kraft Foods, Nonni’s Biscotti, Discover Financial Services, Allstate, to blogger engagement for the National Football League, Kraft Foods, Saputo Foods, and Home Market Foods. Most recently, she spent the last five and half years at Epsilon building the agency’s social media practices with owned, earned and paid engagements with Mizkan Americas, AT&T Digital Life, PurePoint Financial, Family Dollar, Clorox brands, 24 Hour Fitness, Nissan INFINITI, and the James Avery. 

Barbara holds a B.A. in Political Science from the University of Wisconsin – Madison and is pursuing her master’s degree in integrated marketing communications from Northwestern University. Additionally, she serves on the Board of Second Sense, a Chicago non-profit focused on providing free mobility education for vision-impaired adults in the community; she is the Board President of the Chicago Chapter of Women in Digital and gives back to her community as social committee member for TechGirlz, an organization committed to closing the gender gap in technology roles through training and empowering young women in middle school with skills such as coding and app development.

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